Retail Category Runner Up
The Europe-center, Kalinigrad, Russia
(Gamma Invest Group)
Unique architectural concept of the complex and unique location in the very centre of Kaliningrad, Russia. Marketing concept - fashion life center of the city.
Every month Europe-center generates more visitors than population of all Kaliningrad city. In 2009 Europe-center generates 7 million visitors. More than 12 million have visited Europe-center since its doors opened in 2008. Increased sales in 2009 by nearly 30% during a very challenging economic situation. Europe-center is the city’s most recognized landmark.
Europe-center includes the most famous fashion brands in Russia - Zara, Oysho, Bershka, Pull&Bear, Peacocks, New Yorker, Mango, etc. Europe-center continues to open new retail, often times exclusive to the marketplace, continuing to target the most profitable demographics.
